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Brand

The mark, the colours, and how to use them.

If you are writing about BWU Uplink or building something that links to it, take the files from here rather than screenshotting the site.

The mark

BWU Uplink mark Mark · SVG
BWU Uplink app tile App tile

Downloads: mark (SVG) · app tile (SVG) · icon 512 (PNG)

Colours

Cyan#37DCE7
Ink#0A161C
Background#070B0E

Two colours. Cyan on a dark ground, ink inside the cyan tile. That is the whole palette.

The wordmark

The name is set in the app's sans, not in the pixel face. The pixel type belongs to the mark and to interface labels — never to “BWU Uplink” as written text.

Rules

DoUse the cyan mark on a dark ground, or the ink mark inside a cyan tile.
DoKeep clear space around the mark of at least half its width.
DoUse the app tile as a rounded square. It is not a circle.
Don'tAdd a glow, outline, drop shadow, or gradient to the mark.
Don'tRecolour it, rotate it, stretch it, or rebuild it by hand.
Don'tSet the name in Press Start 2P, or add a letter inside the mark.

Name

BWU Uplink — two words, both capitalised, no hyphen. “BWU” is always uppercase. BWU Uplink™ is a trademark of Bushwookies United.